The Future of the Industry

We just got back from the Idaho Cattle Association’s summer gathering. Since we are fairly new to Idaho, it was encouraging to meet new people. My husband has had the opportunity to mingle with other producers, but this was my first time. There is a desire here to promote the industry and share our stories with those not familiar with cattle. I love this because sharing the heart behind the industry is vital. We want consumers to know that we work hard to protect the resources under our care.

Our land practices must provide for our cattle, native wildlife, and future generations with great efficacy. This includes not only maintaining pasture health, but promoting it. Many of our habits today are proactive rather than reactive. Water resources must be protected rather than salvaged. Nutrition programs encourage cattle health, for gestational wellbeing and birth, as well as longterm viability. Our desire is that what is witnessed in our fields will not only sustain our families, but our environment for years to come, while at the same time, providing a food source for the billions of people on our planet.

It goes without saying that ranchers desire to supply the world with sustainable beef. Not just because it is good business, but because it is good practice. Although the “law” of sustainable beef has yet to be written, there is a code that the majority of producers follow: provide the best life possible for the animal as it provides life for us.

Many consumers buy meat, not knowing the practices behind the product. Hopefully this will change. As the word gets out, may the population know that producers are enacting practices such as crop and grazing rotations, fencing off riparian areas, and animal health procedures (just to name a few) that seek to promote the health of land and animals alike.
We are blessed with the opportunity to take part in ranching and look forward to the future!

august 2010 030 The Future Generation

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